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100% Design is the UK's largest contemporary design trade event.

First staged in 1995, the show established September as the key period for design in London. It is widely recognised for making a significant contribution to establishing London as the design capital of the world.

Revived in 2012 by Media 10's ownership through investment in design, editorial features, communication aligned with an overriding commitment to exhibition quality.

Featuring four industry sections, a curated international showcasing initiative and a world-class seminar programme, the show is at the forefront of design - uncovering new talent and reflecting future trends, materials and innovation.

Media 10's ownership has enabled 100% Design
to once again claim its place as one of the world's most important design events.

In 2016, the show explores the theme 'Experience' and welcomes the Design Museum as curator of its prestigious 'Talks with 100% Design" programme.

Next show: 21 - 24 September 2016
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