Media 10

Lee Newton, in Top 4 of Event magazine's Event 100 Club

Media 10 wins legal case against IPC Media on Ideal Home trademark

Media 10, owner of the Ideal Home Show, has won a legal battle brought against them by leading consumer magazine publisher IPC Media, a wholly owned subsidiary of Time Warner.

Ideal Home magazine, published since 1920 by IPC Media, brought proceedings against the Ideal Home Show, for infringement of a registered trademark.

The Ideal Home Show was originally organised by the Daily Mail Group in 1908 who continued to run the annual exhibition until Media 10 bought and rejuvenated the event in 2009. The Ideal Home Show brand now runs five shows a year as well as hosts a range of licensed Ideal Home Show brand extensions including a weight loss programme Ideal Weight, the Ideal Home Show Shop as well as Ideal Home Show mortgages, home insurance, and a credit card.

The trademark claim was brought against Media 10 by IPC Media in connection with the Ideal Home Show having launched its online shop, the Ideal Home Show Shop, in mid-2012.

Haseltine Lake LLP, employed by Media 10, successfully argued the case and the claim was rejected by the course on the basis that, since about 1920, the name 'Ideal Home' as a trademark in the home interest field has denoted either the business of the show or that of the magazine, depending on the context in which it was used.

The judge concluded that any confusion caused by the show's use of 'Ideal Home Show' as a trademark for online retailing is no more than is to be expected as a result of the long concurrent use of the name. As such, the claim against the show failed.

"This allows our business to continue growing the Ideal Home brand," said Media 10's CEO Lee Newton. "In this changing world, brands, particularly those that have been running for over one hundred years, are important to the growth of any business.

"Where traditional methods of retailing and marketing are being overtaken by the strength of the digital world, having the right to exploit a trusted household name like Ideal Home using digital media is paramount."

Martin Krause, partner and trade mark litigator, who led the Haseltine Lake team said both the show and the magazine have built up significant overlapping goodwills under the name in the home interest market and over a very long time.

"In these circumstances, neither party should be able to stop the other exploiting its goodwill outside of the core Ideal Home business of the other, and the court has now confirmed that neither can do so," he said.