Media 10

olympia newsstory

Media 10 will be moving all of its Earls Court based events to Olympia

Media 10 has this week announced that as of 2015, it will be moving all of its Earls Court based events to Olympia. Ideal Home Show, Ideal Home Show at Christmas and 100% Design will all be relocating from Earls Court to Olympia next year.

The Ideal Home Show will be celebrating its 107th year in 2015 by returning to the venue which hosted the first ever Ideal Home Exhibition back in 1908. It will be the first time the show has been exhibited at the venue since it was moved to Earls Court, in 1979.

The Ideal Home Show Spring has already celebrated its last event at Earls Court, in March this year and will relocate to Olympia for 2015. The Ideal Home Show at Christmas takes place for the last time at Earls Court this November, before also moving to Olympia next year.

100% Design will also see its 30,000 visitors move to Olympia in 2015, with September being the last ever time the event will be hosted at Earls Court. 100% Design is the UK's largest contemporary design trade event and takes place over four days uncovering new talent and reflecting future trends, materials and innovation.

First opened in 1886, Olympia London plays host to some of London's top lifestyle and cultural events, from high art to street culture, food, design and fashion. Annual staples include the Art and Antiques Fair and Olympia Horse Show with newer additions such as London Film and Comic Con and the Great British Beer Festival drawing a diverse crowd of all ages.

The venue has recently benefitted from a £30 million investment, and recent continued investment has created new spaces and new-found flexibility. The space features four event venues and a conference centre covering over 42,000 square metres of exhibition space, which is one of the main benefits that attracted Media 10 to the venue. Faced with several venue choices, Media 10 chose Olympia London for its central location and the continuity of experience it offers visitors. Located only ten minutes' walk from Earls Court visitors can still enjoy the services, transport, local restaurants and hotels they are familiar with.

Lee Newton States "We are very excited to be moving our events from Earls Court to Olympia. Our shows continue to grow in terms of the number of exhibitors and visitors and Olympia not only caters for our volumes but offers us new scope with the buildings' natural splendour and great positioning in West London. The Ideal Home Show had some of its best years and highest footfalls while at Olympia back when it launched and the beauty of the building meant the show also looked its best. We are very excited to be taking the Ideal Home Show back to its birthplace. It seems a natural move as the show grows, to continue its journey back within its original setting, we are literally bringing it home. For 100% Design, being located in such an iconic space, we believe the surrounding beauty and natural daylight the building offers will accentuate our celebration of good design. "

Nigel Nathan, Group Managing Director of Earls Court and Olympia London states: "We are delighted to continue our longstanding partnership with Media 10

"Media 10's transferral of all its Earls Court shows to Olympia demonstrates the strength of our longstanding partnership with Media 10 and the suitability of Olympia as the venue of choice for its leading shows. Post Olympia's refurbishment and re-launch, the spaces are optimally equipped to host large-scale shows of the calibre of Ideal Home Show and 100% Design. It is also a natural fit; Ideal Home Show combines an illustrious history and unique popularity within minds of the British public and Olympia has a strong heritage and status as the premiere venue for events in the Capital. We have a busier than ever schedule of lifestyle events for 2015 at Olympia and we are delighted that Media 10 and its celebrated events will be added to that mix."