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Media 10 announces partnership with The Great British Bake Off

The Cake & Bake Show is thrilled to announce a perfect partnership with the nation’s favourite baking show, The Great British Bake Off.

With the current series pulling in record ratings, reported as being over 10M for the episode dedicated to bread-making, The Great British Bake Off, created and owned by Love Productions, has become a television phenomenon.

Now fans of the show and lovers of all things baking related will be able to indulge their passion for baking with the Cake & Bake Show, which will feature a live Great British Bake Off stage. Expect to see some of the stars from the current GBBO series as well as former champions, such as John Whaite, Jo Wheatley, runner-up Brendan Lynch and plenty more.

Whether amateur, hobby or professional baker, visitors will be able to pick up baking tips and recipes from famous GBBO faces and keen bakers will also get the opportunity to bring in their own successes to The Great British Bake Off Live section at the show for the celebrity bakers to taste.

The Cake & Bake Show, dedicated to the world of cakes, breads and the art of baking has broken new ground in the industry by becoming the first event of its kind, and it is celebrating the nation’s love for baking by visiting venues across the country in London, Edinburgh and Manchester.

Event organiser Media 10 is well versed in putting on hugely successful live shows around the world. The Cake & Bake Show, in association with Neff, which is set to attract a total of 70,000 visitors across all three shows, is a recent addition to the event management company’s portfolio, which already includes Grand Designs Live and the world’s oldest consumer exhibition, The Ideal Home Show.

Rob Nathan, Group Marketing Director at Media Ten said, “The Cake & Bake shows are delighted to have partnered with not only the biggest baking programme but the biggest and most talked-about programme on UK television. With such interest in this sector at the moment, this new enhancement will offer fans a chance to see past and present favourites from GBBO live on stage. We believe this deal will result in a long term collaboration between the Cake & Bake Show and The Great British Bake Off and all the team at Media 10 are delighted to have concluded such a prestigious partnership”.

Rupert Frisby, Director of Legal and Commercial Affairs at Love Productions said: “The Cake & Bake show has gone from strength to strength since its inception in [2013]. We are delighted, in partnership with Cake & Bake, to be able to offer an authentic live experience to the GBBO audience”.

There’s even more for visitors to enjoy at the Cake & Bake Show, because joining the current and former GBBO contestants will be a whole host of favourite celebrities. Getting into the mix with The Cake & Bake Show will be foodie expert Gregg Wallace, celebrity chef Rosemary Shrager, Aaron Craze of Saturday Cookbook, actress and winner of Celebrity Masterchef Lisa Faulkner, TV chef Phil Vickery, master pâtissier and celebrity chef Eric Lanlard, as well as Coronation Street star and Celebrity Masterchef finalist Wendi Peters.