Good Homes beats all other consumer mag titles

The Audit Bureau of circulation (ABC) confirmed this week that Good Homes magazine had the biggest period-on-period circulation increase in the whole of the UK.

The recently re-vamped homes title recorded a greater percentage increase for its print and digital circulation than all other consumer magazines in the latest ABC release. Reassuring for all publishers, this growth demonstrates that good content really does matter and print publishing is very much alive and well.

With an overall ABC growth of 55% PoP (Jan-Jun 2015) publisher Media 10 has once again showcased its talent for reviving ailing brands. The Essex-based publishing and events company, acquired the declining Good Homes magazine from Kelsey publishing in November 2014 and this is the first ABC audit under their ownership.

Media 10 has invested heavily in giving Good Homes the right editorial content it deserves, in a larger-format, with extra pages and a fresh new-look. And readers have responded; driving UK newstrade sales up by 70% period-on-period.

The magazines turn-around reinforces publisher Media 10’s uniqueness. Already known for revitalising brands in the exhibitions industry, having brought the ailing Ideal Home Show back-to-life when they acquired it in 2009 from DMG, and transformed it into a multiple award-winning brand with five shows a year nationwide.

Few media companies have successfully revitalised both magazines and exhibitions in such a manor. Publishing Director Justin Levett comments: “We believe that content really is king, whether it’s consumed in print, online or at a live event. Knowing your customer and giving them exactly what they want is the simple ethos we follow. Good Homes magazine is a great brand that was suffering from a lack of investment in its content. We simply put the right stuff back in, just like we did with the Ideal Home Show in 2009. We have proven once again that quality content matters and the appetite for consuming it in print is still very much alive.”