|Ideal Home Show Wins Prestigious Event Industry Award|
Ideal Home Show, the UK's biggest consumer home event, has won the award for Best Consumer Exhibition at the 2010 Association of Exhibition Organiser's (AEO) Awards.
With new owners on board for the first time in its 102 year history, 2010 has marked the show's landmark return. The new-look Ideal Home Show recorded its most successful visitor numbers in the past decade by reaching a staggering 250,000 visitors across the 17-day event. Each year, the prestigious award is presented to the organiser that delivers the best large-scale exhibition for a consumer audience. The judging panel from the AEO Awards commented, "the winner produced an amazing turnaround for their show, with a tremendous understanding of their audience, an excellent use of technology and produced incredible results against the odds."
Collecting the award at the AEO's annual ceremony at Wembley Stadium on Tuesday 22nd June was Media 10's Managing Director, Lee Newton. Commenting on the accolade Newton says: "we are overwhelmed with how well the newly branded Ideal Home Show has been received by the public and couldn't have predicted the increase in visitor and exhibitor numbers from 2009 when we acquired the show in September last year."
"The Ideal Home Show is one of Britain's greatest events of all time. The success of this year's show just proves that the Ideal Home Show is back, and stronger than ever. Winning this coveted award, judged by our peers, has been the icing on the cake for what has been an incredible year for Media 10."
Rob Nathan, Marketing Director, Media 10, adds: "to increase the visitor gate by 100,000 in 8 fewer days than previous year, and to break the all time record for pre-show sold tickets to the event, is an amazing testimony to the marketing and PR team that worked on this."
"Not only did we double break records along the way, we also doubled ticket revenue year on year. We have taken a brand that was on its knees and turned it into arguably, the biggest success story in recent exhibition history."