Sophie Mutevelian S8A8957

CDW Show Crowd

Best UK TradeShow

Clerkenwell Design Week awarded for its relevance and innovation.

Clerkenwell Design Week (CDW) has been awarded ‘Best UK Trade Show >2,000sq.m’ in recognition to its excellence and innovation delivering the most relevant show of its category in 2015. The decoration was granted by AEO Excellence Awards, which recognises the very best in the events industry, celebrating organisers’ achievements and standards of excellence from venues to service quality throughout the industry.

Following an outstanding season, CDW delivered huge benefit to London’s key design cluster this year with over 41,000 new business leads generated directly at the three-day show. With over 90 local showrooms and more than 300 exhibiting brands, the event brought London’s most idiosyncratic and creative quarters alive between the 24th – 26th May. Another great achievement is that CDW has become the must-attend event on the design festival calendar, with a distinguished following around the globe: with almost 35.000 visitors from 70 countries and exhibitors drawn from more than 20 countries, CDW used its transitional year to build on its position on the international design calendar. This year’s innovative layout was devised by local architects OMMX. The new master plan was brought to life with a marked route, allowing visitors to easily navigate the trail linking eight temporary exhibition spaces and a series of commissioned installations. The eight exhibition venues included four specially constructed structures as well as firm favourites such as the Crypt of St James and the House of Detention and new venue Fabric.

The show’s ability to display talents in a festival setting means visitors are able to meet, be informed and do business in a truly unique format and environment that no other trade show offers. In a post-show survey realised in the 6th season, a tremendous 95% of respondents stated that CDW met their objectives for visiting the show and 97% said their experience was good to excellent, whereas 94% said they would be returning in 2016.

Considering that 65% of the visitors to CDW were architects or designers, it confirms the importance of CDW for London’s creative sector; delivered through a unique format, a series of original site-specific installations, with over 400 events.

William Knight, Show Director of Clerkenwell Design Week, said; “It has been a sensational year for Clerkenwell Design Week with a completely new layout and the introduction of exciting new venues, such as the iconic Fabric nightclub and Design Fields near Exmouth Market. The campaign ‘covered’ by Parallel, new way-finding and a strong set of installations all contributed to a memorable and transitional edition of the show. Much of the work is down to the commitment of creative teams and sponsors, in particular; Renault and Fusion Events, Giles Miller and British Ceramic Tile, Flea Folly Architects and Hakwood and White Arkitekter with EQUITONE. We know Clerkenwell is a dynamic and significant part of London’s design economy - our ambition is for CDW to reflect this and express this in new and original ways. The layout for the show has created a unique experience, and one which we believe will allow for sustained growth in the future.”

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The next Clerkenwell Design Week will be held on the 23-25 May 2017.

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