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Media 10 will bring This Morning Live with Holly and Phil

Media 10, the leading independent events company in the UK, is delighted to announce its partnership with ITV launching the mega lifestyle show This Morning Live. Bringing together our expertise in consumer events and the UK’s most loved daytime TV programme, This Morning Live will take place at the NEC in Birmingham from the 18th to the 21st May 2017. Perfectly placed in the heart of the country the show will attract both a national audience as well as those based in the Midlands.

The nation’s favourite presenters Holly Willoughby and Philip Schofield will be in attendance.

This Morning Live is set to be one of the greatest, most talked about lifestyle events in the UK in an amazing four days that will bring the TV show to life in the form of a fun, diverse and glamorous great day out.

Media 10, experts in organising blockbuster events such as Grand Designs Live and the only organizer selected to host an exhibition to The Queen in the gardens of Buckingham Palace with the Coronation Festival, are completely aligned and committed to the core values that underpin the ITV’s show. Lee Newton, CEO says: “This is an exceptional partnership which we first envisaged back in 2011. The beauty of This Morning Live is that its content is heavily editorial-inspired; and this is very unique.  Media 10 are renowned for launching exquisite shows and our passion will see us go to great lengths to ensure our visitors have a wonderful experience – which is why 1 in 5 adults in the UK will visit our events this year. We are experienced in turning TV shows into successful independent exhibitions such as Grand Designs; and we remain as ambitious and passionate as ever.”

Right from the front door, visitors will be totally immersed in the TV show’s world. This Morning Live is indeed a unique lifestyle event in which the editorial has greatly influenced and contributed to the composition of the show, keeping it true to its roots and to the show’s fans: “We carried out extensive research in order to create the perfect feature and lifestyle content combination; giving visitors the experience they desire. We’ve worked closely with ITV and are very proud to be partnering with such a prestigious broadcaster on what will be a ground-breaking launch show”, says Marketing Director Rob Nathan.

Covering everything from home/interiors/furnishings, food & cookery, fashion & beauty, gardening, fitness & fun, This Morning Live will offer something for every visitor. Media 10 is the perfect company to run the show of the year: with over 70 awards and counting, 1 million people in UK will visit a Media 10 event in 2016. In 2011, Media 10 re-created No.1 Coronation Street at the Ideal Home Show. Working with the relevant production staff, we completely re-created the Barlow House in precise detail. As a mirror image, we created a 21st Century home showing how the Barlows could live. We also created a Rovers Return photo opportunity and a retail outlet for Coronation Street merchandise.At the 2013 Ideal Home Show at Christmas we worked with ‘Dancing on Ice’ to create a branded ice rink for visitors.

Following on from the Coronation Street and Dancing On Ice partnerships, we worked with the Love Your Garden team to create an urban garden with associated workshop where visitors got advice from Alan Titchmarsh and David Domoney.

Katy Roberts, appointed Event Director says: “This Morning Live is without doubt the most exciting launch into the consumer event space for 2017. Myself and the team will curate a spectacular line-up of brands across our key lifestyle zones including home & garden, fashion, beauty & wellness, food & drink. This event will be a real experience for our visitors who will see the nation's favourite daytime TV show brought to life through compelling content and features.”