13Ecovelocity Media 10 acquire market-leading eco-car show EcoVelocity
 Media 10 have purchased a majority stake in IGME Ltd, the company behind the ground-breaking eco-car event, EcoVelocity. Renowned for their portfolio of hugely successful home and lifestyle exhibitions such as Grand Designs Live and The Ideal Home Show, Media Ten have acquired the show to capitalise on the growing public trend towards a low carbon, sustainable lifestyle and intend to run Ecovelocity alongside Grand Designs Live at ExCeL London in May this year.

Lee Newton, managing director of Media Ten Ltd, commented: "We are delighted to add EcoVelocity to our growing stable of events; it is the perfect fit with Grand Designs Live and the audience profiles are very closely matched."

"We recognise that homes and cars are two of the most important and high value purchases in most peoples' lives and by bringing the two shows together under one roof provides eco-conscious visitors with the best of both worlds and great value for their ticket price".

Giles Brown, managing director of IGME Ltd commented: "This partnership is the perfect development for EcoVelocity; Media 10 have an enviable reputation for developing outstanding events and by running alongside Grand Designs Live, EcoVelocity immediately becomes part of a greater success story."

"What started as a joint promotion discussion quickly became a realisation that we could develop something to be much greater than the sum of individual parts. This helps resolve the age-old conundrum of how to attract affluent motorists who don't attend other car shows as well as the holy grail of car show organisers – attracting female car buyers to visit the show!".

EcoVelocity will be a stand-alone event alongside Grand Designs Live and will continue with its own enhanced marketing campaign, which, with a considerably more accessible venue, will attract a much higher audience than in 2011.

Metro remain a core media partner and will be promoting the event, and it's exhibitors heavily through an advertising and editorial campaign. What Car? Magazine will be supporting EcoVelocity through its print and online community and will host their ever-more-important Green Awards from the show.

EcoVelocity also has extensive backing and support from a host of other national, regional and vertical media partners to ensure EcoVelocity becomes the most popular low carbon car show in the UK.

Grand Designs will further promote EcoVelocity (and vice-versa) and visitors to both shows will be able to pass freely from one show to another on a single ticket. Grand Designs Live had a record-breaking visitor attendance of over 100,000 last year and with the addition of EcoVelocity expect this figure to rise further in May this year.

Visitors will be able to see and test drive the latest crop of eco vehicles which will include electric, plug-in hybrids, hybrids and other C02-busting vehicles. Once visitors have driven the cars on their shortlist they can visit Grand Designs Live to buy something perfect for the home or a new home.

www.ecovelocity.co.uk