5Britain and Irelands Next Top Model

Media 10 and Haymarket join forces to bring Britain & Ireland’s Next Top Model Live to Clothes Show Live

Haymarket Exhibitions and Media 10 today announced that after two years as a standalone event, Media 10's hugely successful Britain & Ireland's Next Top Model Live (BINTMLive) will be incorporated to feature as part of the 24th annual Clothes Show Live, at the NEC this December.

Based on the reality TV show hosted by supermodel Elle Macpherson that is currently airing its eighth series, BINTMLive brings the TV model world to life, featuring high-paced catwalk shows, styling, shopping, pampering and entertainment.

Rob Nathan, Group Marketing Director at Media 10 commented, "This partnership shows that successful exhibitions can sit harmoniously together for the benefit of both organisers and their respective brands."

Gavin Brown, Managing Director for Haymarket Exhibitions, said: "It is a great coup and we are very excited about this partnership."

Incorporated into the show's already jam-packed programme of events, fans have the chance to see the show's contestants walk the BINTMLive Catwalk in the latest designer collections and BINTMLive ticket holders will get the chance to meet and greet the stars of the show as they mingle with the crowd in the Style Boutique area of Clothes Show Live.

Held by top industry agencies, the Model Master Class sessions will get the public participating in model training and the offer of a casting opportunity for new faces as talent agencies, big name fashion and beauty brands scout the crowds for emerging talent will add to the excitement for the day.

Suzy Pallett, Show Manager at Britain & Ireland's Next Top Model Live said: "We're thrilled that BINTMLive will become part of Clothes Show Live - a British fashion institution. The audience profiles of the two shows are closely matched, as are the type of brands and exhibitors, so it made perfect sense to combine the two. Fans of the show will certainly not be disappointed with the added choice and variety this partnership has created this year."

Maryam Hamizadeh, Show Producer at Clothes Show Live said: "BINTMLive perfectly complements our existing offering, giving visitors even more to see and do, adding to the show's great shopping and beauty opportunities. Bringing the two shows together under one roof gives visitors the best of both worlds as well as great value for money on their ticket price."

As well as a bar and signing area where fans can meet and greet their favourite celebrities, BINTMLive will feature the same much loved exhibitors as previous years and will join the schedule of events at Clothes Show Live. It is expected that the partnership will bring an additional 25,000 visitors to the show.

Taking place over five days each December, Clothes Show Live features over 500 leading fashion and beauty brands and the Suzuki Fashion Theatre where over 40 models and dancers take to the catwalk to showcase the latest collections in an original themed catwalk show.