The Cake & Bake Show

In the last few years Britain’s love of home baking has soared, thanks to celebrity chefs, bestselling recipe books... not to mention a certain BBC baking series.

At this jam-packed event, watch live demonstrations from the country’s culinary experts and meet your favourite celebrity bakers. Test out your skills at sugarcraft (steady hands, now!) and stock up your shelves with the latest in contemporary cookware. Be wowed by magnificent cake displays – and, of course, sample a huge array of baked treats, from artisanal breads to exquisite pâtisserie.

Whether you’re a baker extraordinaire or simply a lover of extraordinary bakes, there’s something for everyone at the UK’s biggest experiential baking show.

Book signings, live demonstrations, celebrity appearances and the ever-popular Cake Competition are among the highlights that make The Cake & Bake Show the destination for budding and professional bakers alike.

Visitors flock to the event to pick up top tips from star bakers like Candice Brown, Nadiya Hussain; renowned pastry chefs like Master Pâtissier Eric Lanlard; and food writers like John Whaite.

If you want to inspire people to come to your event, a great social media campaign is a no-brainer. We created a real buzz around The Cake & Bake Show with engaging and original social content. We even won two awards for Best Use of Social Media. Celebratory cake all round!