The Cake & Bake Show
Satisfy your sweet tooth at the ultimate celebration of baking – for professional and budding bakers alike.
Have your cake (and eat it).
In the last few years Britain’s love of home baking has soared, thanks to celebrity chefs, bestselling recipe books... not to mention a certain BBC baking series.
At this jam-packed event, watch live demonstrations from the country’s culinary experts and meet your favourite celebrity bakers. Test out your skills at sugarcraft (steady hands, now!) and stock up your shelves with the latest in contemporary cookware. Be wowed by magnificent cake displays – and, of course, sample a huge array of baked treats, from artisanal breads to exquisite pâtisserie.
All the action from last years show
2018 Show Highlights
Make. Bake. Cake.
Across our show
With over 500 cakes
Winning best of media at the lada awards
Celebrity chefs, magnificent cake sculptures and tasty delights. Live.
Behind the scenes
Whether you’re a baker extraordinaire or simply a lover of extraordinary bakes, there’s something for everyone at the UK’s biggest experiential baking show.
Book signings, live demonstrations, celebrity appearances and the ever-popular Cake Competition are among the highlights that make The Cake & Bake Show the destination for budding and professional bakers alike.
Visitors flock to the event to pick up top tips from star bakers like Candice Brown, Nadiya Hussain; renowned pastry chefs like Master Pâtissier Eric Lanlard; and food writers like John Whaite.
If you want to inspire people to come to your event, a great social media campaign is a no-brainer. We created a real buzz around The Cake & Bake Show with engaging and original social content. We even won two awards for Best Use of Social Media. Celebratory cake all round!
London’s ExCel centre.
Professional chefs and bakers, home baking enthusiasts, food writers and reviewers, retail owners, suppliers and buyers.
Excel London 1st - 3rd October 2021