This Morning Live

Four days of shopping, style, and wellness… with the This Morning Live Team

Inspire your home, beauty, style, health

See what’s hot in interior design. Learn the best beauty tips, straight from the experts. Watch live catwalk shows, and learn how to make the latest styles your own. Try out some downright delicious food and drink.

Shop from a range of exquisite products in this unique shopping festival. With hundreds of well-known brands, small boutiques and unique retailers to explore, where will you start?

Of course, the whole This Morning family is there, too: Holly Willoughby, Eamonn, Ruth, Rylan… it’s like you’ve stepped straight onto the set.


View highlights video


This Morning's onscreen magic… live on stage.


at the show


including Britain's best loved brands


at the NEC Birmingham

Celebrate life and see Britain’s most loved daytime TV hosts.

Behind the scenes

With ITV trusting us to host the first-ever event for one of their award-winning TV programmes, we knew we’d have to pull out all the stops.

Did we do it justice? Well, we’ve had fantastic feedback from visitors who loved this year’s event – and can’t wait to return next year! Keen shoppers particularly enjoyed the chance to get their hands on exclusive products and deals unavailable anywhere else. And the luminous pink inflatable Lazy Boy lounger became this year’s cult hit.

Transforming This Morning Live's onscreen magic into a successful four-day event was no mean feat, but we think we did the nation’s sweethearts proud.