100% Optical

The biggest and best optometry and eyewear show in the UK.

A fresh look at all things optical

Bringing together the latest in equipment, technology, education and trend-led eyewear, 100% Optical is the industry’s biggest trade show.

See the latest ophthalmic equipment in action. Get one-to-one professional consultations and build invaluable, accredited training. When all that’s done, enjoy a glittering fashion show! Then – as this is not your standard trade show – a happy-hour cocktail, a fantastic party, and live DJ dances.

Four days of networking, learning, and inspiration. Whether you’re a luxury eyewear buyer or an trainee optometrist, it’s unmissable.


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The nation’s biggest and most stylish industry event.


each year


per show

Visitor purchasing power

per show

Eyewear, education and charity campaigns: the industry’s most inclusive event.

Behind the scenes

100% Optical is way more than just a networking event. Optical professionals can gain invaluable CET points as part of our world-leading education programme.

We’ve also partnered with Fight for Sight, the UK’s main eye research charity. The #BlinkWinkThink awareness campaign encourages the public to take a one-eyed selfie and donate to help support the fight against sight loss.