The biggest and best optometry and eyewear show in the UK.
A fresh look at all things optical
Bringing together the latest in equipment, technology, education and trend-led eyewear, 100% Optical is the industry’s biggest trade show.
See the latest ophthalmic equipment in action. Get one-to-one professional consultations and build invaluable, accredited training. When all that’s done, enjoy a glittering fashion show! Then – as this is not your standard trade show – a happy-hour cocktail, a fantastic party, and live DJ dances.
Four days of networking, learning, and inspiration. Whether you’re a luxury eyewear buyer or an trainee optometrist, it’s unmissable.
View highlights video
The nation’s biggest and most stylish industry event.
Eyewear, education and charity campaigns: the industry’s most inclusive event.
Behind the scenes
100% Optical is way more than just a networking event. Optical professionals can gain invaluable CET points as part of our world-leading education programme.
We’ve also partnered with Fight for Sight, the UK’s main eye research charity. The #BlinkWinkThink awareness campaign encourages the public to take a one-eyed selfie and donate to help support the fight against sight loss.
London's ExCel centre
Optometrists, ophthalmologists, opticians, contact lens practitioners, eyewear buyers.
Excel London 22nd - 24th January 2022
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