Best of British
We bring the very best of British luxury to the world’s largest consumer of luxury goods: China.
Distinction, quality and innovation
Think bigger than tea, Downton Abbey, and even the Queen. There’s something else Britain is revered the world over for – its distinctive luxury heritage. Its excellence in design and production.
Best of British celebrates just that. And there’s so much to do at this brand new four-day event. Upgrade your home to a palace with bespoke crafted furniture. Discover the time-old tradition of immaculate London tailoring with a three-piece suit. Taste the finest artisanal fare, then wash it down with a Scottish craft ale in a traditional pub.
For British brands, it’s a chance to connect with a whole new audience. And for China, it’s a spectacular showcase of new inspiration.
View highlights video
Heritage, luxury and innovation. From Britain to China.
with exceptional buying power
introduced to China
Showcasing British brands to the prime consumers of luxury in the world.
Behind the scenes
Expect to find all the classics, from Rolls-Royce and Mini to Fortnum & Mason and British Airways. Best of British showcases hot new talent, too, like fashion designers Melissa Odabash and Henry Poole, and rising musicians signed to Decca Records.
Media 10 has teamed up with Alibaba and Royal Mail, making it possible for exhibitors to begin selling in China before they even officially enter the marketplace – a huge bonus for the British brands at the show.
It’s hosted at the beautiful Shanghai Exhibition Centre, in association with British Consulate General Shanghai, the Department for International Trade and the GREAT Campaign.
High net-worth consumers, luxury goods exhibitors, British brands.
1-10 December 2020.
A live streaming programme celebrating British lifestyle, innovation and excellence.