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100% Optical is London's new annual international optical trade event for industry professionals including optometrists, dispensing opticians, contact lens practitioners and ophthalmologists. Organised in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning.

The show broke the mould in 2016, with 20% more floor space housing over 200 companies, a 20% increase in visitors both UK and international and more CET than any other UK event, cementing itself as the place to do business in the optical trade calendar and is shaping the future of optics.

100% Optical returns to ExCeL London in February 2017 featuring even more international brands across Eyewear, Equipment, Lenses and Business Services.

Next show: 4 - 6 February 2017, ExCeL London
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