Media 10 Limited signs exclusive deal with AOP for 100% Optical

The Association of Optometrists and Optometry Today has this week signed a ground-breaking partnership with Media 10's latest live event, 100% Optical, delivering CET content and editorial support of the new annual London event.

Media 10 anticipates that around 8,000 international visitors will attend the launch event taking place at London Excel 16-18 February 2014. This will include Buyers, Designers, Dispensers, Optometrists, Opticians, Orthoptists, Practitioners, Laboratory Managers, Technicians, Consultants Ophthalmologists, Surgeons and Students. Media 10 will use its multi-award winning floor plan, dividing the event into four clearly defined areas of focus for visitors; Equipment and Machinery, Lenses, Eyewear and Business Services.

The agreement between the AOP and show organisers, Media 10, covers the provision of Continuing Education and Training (CET)for delegates to the new show and positions Optometry Today as the media partner for the event. As a result of the collaboration, AOP members can look forward to a VIP experience when they visit the show; a number of features, to be announced shortly, will be available exclusively to them.

Lyndon Taylor, AOP Chairman, said: "I'm delighted that the AOP will play a major role in bringing the profession a fantastic new exhibition" Speaking of the 100% Optical team at Media 10 Lyndon said "They impressed us enormously with their ideas for the show. We are completely convinced that their energy, enthusiasm and innovation will ensure that exhibitors and delegates have a great experience at a show that will be significantly different. We were particularly pleased by 100% Optical's focus on making the show interesting, enjoyable and relevant for the delegate. "

100% Optical Event Director, Nathan Garnett said: "We are delighted to be teaming up with the AOP on our CET, as they are uniquely placed to deliver the most targeted and relevant programme. We are also excited about working with them on other areas of 100% Optical to make this an event their members can derive real benefits from."