Media 10 to launch Ideal Home Shows in Manchester in 2014

ihs manchester

Media 10 to launch Ideal Home Shows in Manchester in 2014

Media 10 Ltd has announced this week that in 2014 Manchester will play host to two new additions to the iconic Ideal Home Show portfolio.

The Ideal Home Show Manchester, 6th – 8th June 2014 and the Ideal Home Show at Christmas 21st – 23rd November 2014, will be based on the award winning format of the Earls Court shows, with interactive features and over 300 exhibitors offering unique products and inspiration for the home.

Set across 20,000m2 in Event City the two new events are set to attract over 35,000 visitors each, and promise to be the largest consumer exhibitions in the North West.

Lee Newton, Managing Director of Media 10 commented ‘We are looking forward to bringing the Ideal Home Show to Event City in Manchester in 2014, with two fantastic events for the North West which will boost the consumer exhibitions market and provide visitors with a chance to experience the iconic show in Manchester for the first time. Media 10 continues to build on the success of the Ideal Home Show brand and we are proud to be able to bring this unique and award winning show to Manchester’.

The two new shows will take inspiration from the award winning Ideal Home Show which has welcomed over 60 million visitors through its doors since 1908. The event has been at the forefront of innovation in the home throughout its history, with iconic products including the microwave and dishwasher being launched at the show. In November 2011 the Ideal Home Show at Christmas was launched in Earls Court, winning Best Consumer launch at the AEO awards and attracting a record breaking 84,000 visitors across five days.

Andy Orr, Managing Director of Event City stated “I am delighted that Media 10 have chosen Event City to host The Ideal Home Show and The Ideal Home Show at Christmas. I believe that Media 10 have set a benchmark with the quality and spectacle of their exhibitions, and when this is aligned with Event City’s free car parking, superb transport infrastructure and customer facing approach, the partnership will deliver a truly outstanding show. Securing these two iconic brands has further cemented Event City as the premiere exhibition centre in the North West”.

Since acquiring the Ideal Home Show brand in 2009, Media 10 has taken the flagship show at Earls Court from strength to strength cementing its position as the largest consumer show in the UK, as well successfully launching brand extensions in Scotland and at Christmas.

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