Media 10

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opening by Philippe1

100% Design celebrates its 20th edition with an opening by Philippe Starck (17-20 September 2014)

As the driving force of creativity and commerce during London Design Festival, 100% Design will return this September (17-20), celebrating its 20th anniversary. International creator Philippe Starck will open the show on 17 September, to coincide with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant'Agostino on Capitol Designer Studio's stand (Stand E600).

100% Design 2014 has also secured the presence of a range of leading names in the design and creative industry – from Heal's and Vitra, to Jaime Hayon, El Ultimo Grito and Nina Tolstrup. This special edition, staged over 22,000 sq m within Earls Court London, will mark the show's last appearance at this iconic venue before moving to Olympia London in 2015.

Promising innovative content to reflect the key influences which have made London a global design capital, the 20th edition of 100% Design is set to celebrate the show's overall contribution to the rise of British design in the last two decades, whilst reinforcing
the importance, longevity and future of the show. Based upon the central curatorial theme, Serendipity, and supported by the lead creative, Design Kaleidoscope (left), this year's 100% Design aims to express the opportunities created by the show - from collaborations, to projects and product launches.

100% Design 2014 will comprise four key industry sections - Interiors, Kitchens &
Bathrooms, Workplace and Eco, Design & Build. The ever-popular Emerging Brands -
with 30% increase in exhibition space this year - will also return, showcasing new design talent, alongside International Pavilions – featuring an array of innovative designs by creative practices from around the world.