107th Ideal Home Show enjoys a successful return to Olympia

107th Ideal Home Show enjoys a successful return to Olympia, London

Britain's best-loved and award-winning home exhibition, the Ideal Home Show, sponsored by Anglian Home Improvements, welcomed over 230,000 visitors (pending ABC audit) throughout the 18 day run this year, as it returned to its original home, Olympia London. Moving the iconic exhibition from its previous tenure at Earls Court proved to be a welcome change for visitors and organisers alike, with record breaking crowds attending on opening day to see the show in its new surroundings.

Lee Newton, CEO of Media 10, who owns the Ideal Home Show, said:

"It was a privilege to return to our roots and hold the exhibition once again at Olympia. The new venue proved overwhelmingly popular with our visitors and exhibitors this year and the show looked at home in its new location, just a tube stop from its previous venue. With a mixture of celebrities, Talks, show homes and over 600 exhibitors, there was something for everyone to enjoy."

Rob Nathan, Group Marketing Director of Media 10 commented, "We couldn't have been happier with the return to Olympia; moving a historic show to a different location was always going to be a challenge but all the measures we took ensured a successful transition. Our strategy for 2015 was not only to educate visitors on the new location but to increase weekday numbers, whilst reducing the levels of discounted tickets at the weekend. We achieved all of this to a level beyond our expectations and this was reflected in a record onsite re-booking level for any Media 10 event in its history".

The highlight of this year's show was the Ideal Show Homes, showcasing three diverse houses that are at the forefront of modern and future living:

  • The Gap House –this 3.5m wide house was created between replica Downing Street houses as a symbol of how to tackle the housing shortage in inner city areas. The Gap House provides comfortable living in a limited amount of space and highlighted how to maximise a small area with the correct interiors. The House was designed by Sophie de Castro.
  • The Future Proof Home – created by Trivselhus by Esh, this home paved the way in energy saving initiatives and thermal efficient building – including an built in climate shield to help cut energy bills by 50%.
  • The Home for Life – styled by House Beautiful, this stylish and contemporary home can be custom built, allowing buyers to have a bespoke, dream home with the risk, stress and expense of a self-build.

2015 saw a host of celebrities on hand as 'Ideal' ambassadors for each section of the event, some of whom also took to the Ideal Super Theatre to share their knowledge and expertise with visitors. New to this year's line up was inspirational television presenter and model, Katie Piper. Katie featured as Fashion & Beauty ambassador and launched the UK's first catwalk of diversity – Confidence: The Secret – in which women with visible differences took to the catwalk to show off their true insecurities. Katie was joined by representatives from the Katie Piper Foundation (the charity of choice for this year's show), as well as two competition winners who were found through twitter, to join her catwalk.

The other celebrity ambassadors included Suzi Perry (ambassador for Ideal Technology supercharged by Virgin Media), the returning Alan Titchmarsh (Ideal Gardens, sponsored by Hydropool), George Clarke (Home Improvements sponsored by Express Bi Folding Doors), Laurence Llewelyn-Bowen (Interiors sponsored by Thomas Sanderson) and Martin Lewis of MoneysavingExpert.com making special guest appearances. Gregg Wallace, ambassador for Food & Housewares sponsored by Thirst Pockets, also headed up his incredibly popular show Restaurant.

As well as all of these famous faces the show saw Lord John Prescott pay a visit to the Show Homes as part of his new political role, tackling the issue of climate change. In addition celebrity chefs galore, such as Phil Vickery, Aldo Zilli and John Whaite also took to the stage to present cooking tips and tricks to the general public across the 18 day run. The cast of critically acclaimed Broadway and West End show, Charlie and the Chocolate Factory, also performed for the crowds – celebrating Easter Sunday at the show.

Other highlights of the show included -

  • The Ideal Smart Home – supercharged by Virgin Media, this interactive house included the latest in apps and home ware technology for a futuristic way of living.
  • Young Gardeners of the Year - this year's Young Gardeners of the Year competition, overseen by David Domoney with help from Alan Titchmarsh, saw six of the top horticultural colleges go head-to-head to create their own show gardens. The award was given to Writtle College from Essex.

The Ideal Home Show will be back at Olympia, London later in the year for the Ideal Home Show at Christmas, from 25 to 29 November.

idhs2015 logo