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100% Design 2015 celebrates great success in its new home Olympia London

100% Design 2015, the UK's largest design trade show, is delighted to announce that its 21st edition attracted over 27,000 visitors (audit pending) and was attended by record numbers of architects and designers over the four days in September (23–26),with a spending power of £340 million. The number of exhibitors also rose to the total of 610 this year, a 35% increase compared to 2014. The show occupied over 22,000sqm of its new home, Olympia London, taking over its dramatic Grand and West Halls.

Overall, 71% of attendees to 100% Design were architects and designers, illustrating the relevance of the show to the A&D community. Visitors to the event had an average
budget of £132,873 – a 19% increase from 2014. Interiors and Kitchens & Bathrooms also saw a rise in average leads per exhibitor, to 239 (17% increase) and 291 (10% increase) respectively. The show was most attended by UK visitors (82%),while 18% of visitors were international, with attendees from 98 different countries.

Show director, William Knight comments, ‘Moving 100% Design to a new venue, for only the second time in its 20 year history, has created a number of opportunities to build on the event’s recent successes since Media 10 acquired the show in 2012.‘Not only did the magnificent surroundings of Olympia London allow us to embrace the hall’s natural light, it also enabled us to revisit the show layout and maintain the ideal balance between an easy-to-navigate show and a series of features to be discovered and experienced. The professionalism of the show shone throughout, delivering an exceptional visitor experience through the range and quality of exhibitors with strong editorial content.

‘This year marks a great start for 100% Design in its new home, and we’re delighted with the response to 2015 as well as the interest we’ve already received in the 2016

A post-show survey (1,437 samples), conducted by 100% Design, highlights the following key findings:

• 92% agreed that attending 100% Design is important to their business;

• 78% of visitors met their objectives by attending the show;

• 81% said they would return again in 2016.

 Show summary

This year internationally renowned designer Ilse Crawford opened the show – including Talks with 100% Design – and commented that, ‘100% Design is a great stage for combining stimulating programming with a selection of exhibitors focused on the needs of the design industry.’

The 2015 show featured five distinct sections including Interiors, Design & Build (sponsored by Formica Group), Kitchens & Bathrooms, Workplace (sponsored by
SketchUp) and Emerging Brands.

Lighting continued to play a key part at the show, with a dedicated architectural lighting showcase in the Design & Build section. Visitors were shown the latest designs from
an illuminating range of leading manufacturers and designers exhibiting in Interiors – from Original BTC and Mullan Lighting, to Tramonti Art Design, Charles Lethaby Lighting, Designheure and Mambo Unlimited Ideas.

Newcomers to the show included Sé, The Wood Awards, Bette, antoniolupi, Frank Chou Design Studio, Steelcase and Henry Blake Hardware, alongside returning exhibitors, Vitra, Lozi, The Design Guildmark Awards, Isomi, BuzziSpace, Gira, LG Hausys – HI-MACS®, GSI Ceramica and the Cosentino Group.

100% Design 2015 also featured a compelling series of specially commissioned installations. In association with Studio Design UK on creative development, the thought-provoking installations explored the central theme ‘Design in Colour’ and ranged from a multisensory Half Three Tea Café by Daniel Rous of Fabrica, to a colourinspired concept space in Interiors featuring WGSN’s Spring/Summer 2016 colour palette, and selected designer furniture from Vitra, Arper, Artemide, Lasvit and Terence Woodgate, Paint by Conran, Piaval and Johanson.

The show’s renowned talks programme, Talks with 100% Design - curated by Caro Communications’ Content Director Claire Barrett – also returned this year with a stellar line up of headline speakers, including Ilse Crawford, Yves Béhar and Lyndon Neri.

This year’s programme explored the power and importance of smell, touch, taste and sound in design. In the auditorium designed by Anne Kyyrö Quinn, leading figures in architecture and design were joined by an impressive spectrum of international authorities on colour, including programme co-curator and colour psychologist Karen Haller.

Testimonials from select 2015 exhibitors and collaborators

‘All products exhibited were a resounding success, with a record number of sales and interests from some well-known interior designers. We were extremely impressed with the exposure that our brand received at the show and will definitely be returning to exhibit in 2016,’ says Silvestre Segarra, director general of Porcelanosa

'100% Design was a fantastic opportunity for Formica Group to use as a platform to promote the launch of our new collection. We found the show engaging and really enjoyed connecting with new and existing customers. Being the main sponsor of Design & Build also provided us with the opportunity to increase our brand profile, and we were delighted to be part of so many designer projects and displays throughout the show,' says Lisa Daaboul, marketing manager UK, Ireland & Central Europe of Formica Group

‘100% Design was well organised and well attended. We received a high percentage of quality visitors and we have already booked again for 2016,’ says Peter Bowles, founder and MD of Original BTC ‘100% Design was a fantastic platform to launch our Charles Lethaby Lighting brand. It was one of the most well attended events during this year’s London Design Festival, and offered me the chance to make connections, ranging from interior designers to retail buyers. I highly recommended it to any young business looking to extend their reach,’ says Charles Lethaby, founder of Charles Lethaby Lighting 

‘It was an absolute joy teaming up with 100% Design curating the four-day colour talks programme. Seeing a full and engaged audience for every talk, panel discussion and debate shows there’s a real interest in colour and thirst for knowledge that goes way beyond the colour wheel,’ says Karen Haller, applied colour psychologist and cocurator of Talks with 100% Design

Tweets from select visitors

‘Just arrived at @designlondon I think I have died and gone to heaven,’ says Martyne White Designs (@MartynWDesigns)

‘Had a smashing time at 100% Design never ceases to amaze me, just gets better,’says Pratik Tailor (@Pratik_Tailor)