100% Optical Set to Break Records in Landmark London Show

Optical trade show, 100% Optical, has its sights set on smashing attendance, business and exhibitor targets when it opens on 6-8 February at London ExCel.

Now in its third year, the must-attend show is breaking the mould with 20% more floor space housing over 200 companies, a 20% increase in visitors both UK and international, and a focus on being the place to do business in the optical trade calendar.

The show’s event director, Nathan Garnett, is excited to show the optical world what’s on offer.

“100% Optical is about building your business, and creating a bright future for everyone involved in optics” said Nathan. “We have the biggest selection of eyewear under one roof, more than anywhere else in the UK, the largest amount of free CET points available across the weekend than any other UK show, and some big name first-time exhibitors and speakers.”

This year welcomes newcomers Birmingham Optical, the BCLA and Essilor, among others, the return of the popular fashion shows and VIP guests like the Rt Hon Alistair Burt, De Rigo MD, Michele Aracri, Dr Hilary Jones, music producer and artist MrBigz, and presenter and model Charlotte Holmes.

“It’s exciting to see our exhibitors pulling out all the stops for the show, giving visitors the perfect balance between business and leisure throughout the day,” said Nathan.

The world renowned education programme, in partnership with the Association of Optometrists (AOP) and the Fight for Sight Speaker Network, is another jewel in the show’s crown. Main stage speakers this year include Doug Perkins, Joint Group CEO and Co-Founder of Specsavers, Professor Barbara Pierscionek, Professor John Marshall, Professor Harminder S Dua, and Professor Kovin S. Naidoo.

“Demand for the education programme has rocketed this year” continued Nathan. “So we have had to increase our capacities in the hubs and theatres to allow more people the chance to access the education”

“We’re delighted this year to have attracted speakers from around the world, many at the top of their respective fields, and all with insights and expertise that will help visitors improve their knowledge, understanding and ultimately their businesses.”

Fight for Sight returns as this year’s charity partner, with a number of other fundraising events at the show. These include ‘blind dates’ with Fight for Sight researchers and speakers, an ‘Eye Spy’ competition, the return of the #BLINKWINKTHINK photo booth and back by popular demand, the infamous Rockeoke will take place on the Sunday night.

For Nathan and the team, the one thing they really want to convey is that 100% Optical really is a place for the whole spectrum of optical trade to do business, network and have fun.

“Whether you’re an optometrist, eye surgeon, dispensing optician, assistant buyer, practice manager, or a manufacturing optician you will find everything you need at 100% Optical,” ensures Nathan. “London is the business capital of Europe and the optical trade deserves a slice of that action.

“Visitors will find that, and more, at 100% Optical.”

To book your place visit 100percentoptical.com/register