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 Media 10 launches Ideal Home Show China in Shanghai press launch international and Chinese press

The exhibition will venture abroad for the first time in its 109 years history

 

The largest and longest running consumer exhibition in the world, the Ideal Home Show is venturing overseas for the first time in its 109 years history. Launching the event in China, Media 10 held a press conference at the fashionable Xintiandi district in Shanghai to top international and Chinese press.

Founded in 1908 with over 70 million cumulative visitors, the Ideal Home Show will debut in China from December 14 to 17 this year, at the Shanghai World Expo Exhibition and Convention Center. Visitors will be delighted to find a specially tailored selection of products and services distributed across 6 experiential sections including Home Renovation, Home Decoration, Smart Home, Fashion and Beauty, Food & Drink as well as Modern Family. With thousands of products and over 300 brands from more than 20 countries, the event is going to be the ideal destination for middle-class families seeking to enhance their lifestyles, bringing fresh ideas appealing to young couples and families. With the fastest growing middle class in the world, China is the largest consumer of luxury goods in the world making it the perfect international extension for the event.

 

Experts
A celebrity magnet, the Ideal Home Show collaborates with the best consumer experts including Gregg Wallace, George Clarke, Laurence Llewellyn-Bowen and Katie Piper in the UK. Following in the tradition, Media 10 has also unveiled three local ambassadors for the Shanghai event: distinguished architect Shuhei Aoyama, celebrated interior designer Ben Wu and renowned international stylist Andy Koh, who will respectively present Home Renovation, Home Decoration and Fashion and Beauty sharing their highly valuable trade tips with the public.

Additionally, more than 20 special guests from China and abroad will be on site to join discussions and share thoughts on their respective fields, such as noted designer Jamy Yang, chocolatier Willie Harcourt-Cooze, interior color consultant Lisbeth Larsen, key opinion leader on green and healthy lifestyle Markovic Neobojsa, to name just a few.

 

Partnership with China’s giant retailer
Further, Media 10 has strategically partnered with e-commerce giant JD.com as its exclusive strategic online retail partner. The partnership will enhance the event’s digital transactions experience and enable visitors to purchase items on the spot. The revolutionary shopping model for digital transactions, see-now-buy-now serves as a convenient and efficient method for onsite shopping at the event. Consumers can experience products and interact with exhibitors offline, and choose to purchase onsite or online at Ideal Home Show shop through JD.com.

“The Ideal Home Show is a great consumer event with a sensational history,” said Zhou Xinyuan, General Manager of JD Home & Life’s Home Décor Department. “It has inspired generations of Europeans to embrace the developments of modern living, while bringing together some of the world’s best brands. It is our honor to collaborate with the Ideal Home Show and share the latest industry developments with Chinese families.”

“Through our collaboration with JD.com the Ideal Home Show will realize the integrated new shopping experience of see now, touch now, try now, and buy now,” said Lee Newton, CEO of Media 10. “It will provide local consumers with a more convenient shopping experience. Further, the ambassadors will leverage their local influence and expertise to help the event to bring the super tips for improving modern life for more local families.”

 

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