20Gurgle Media 10 launches major parenting magazine for Mothercare

Essex based independent publishing and events company Media 10, has announced its partnership with Gurgle.com, a fully owned subsidiary of the Mothercare Group, to launch a brand new parenting magazine aimed at the modern mum, to be sold exclusively in all Mothercare and Early Learning Centre stores.

Gurgle magazine will form part of the Mothercare owned Gurgle brand, which includes a range of apps, books and parenting guides published under the umbrella of its established gurgle.com website, a unique mix of social networking, expert advice and practical help for parents with over 300,000 unique users every month.

The bi-monthly Gurgle Magazine launched 3 May 2011 and will be sold exclusively from till points in 387 stores across the UK as well as online. 200,000 copies of the launch issue will be distributed nationwide, with 175,000 copies going to stores and 25,000 to on-line shoppers. It will be sold for £2 and aims to be the largest selling magazine within the parenting sector in the UK, before rolling out the proposition globally to some of the 49 countries Mothercare currently operates within.

Gurgle Magazine is a fresh and stylish adaptation of the traditional parenting magazine filling a gap in the market for mums of babies aged 6 months up to 6 years. It recognises a modern mum's appetite for absorbing all the best new ideas out there and will serve them up in a super-stylish package.

Clean and classy, pacy and bold, the design of Gurgle magazine reflects the contrasts of a modern mum's life using stunning photography and gorgeous illustration. Gurgle magazine's USP is that 'you don't stop being you, just because you are a mum.'

Ben Gordon, Chief Executive of Mothercare plc comments
"Mothercare and Early Learning Centre are excited by the opportunity to reinforce their relationship with their customers, through the introduction of Gurgle magazine into their stores."

The publishers Media 10 produce a wide range of magazine titles and organise a diverse array of live events. They are best known for award winning magazines such as Channel 4's Grand Designs, and the PRS magazine 'M', as well as events including The Ideal Home Show and Grand Designs Live.

Managing Director Lee Newton comments
"We've discovered a gap in the market for a modern mother and baby magazine that looks and reads like a stylish glossy. Gurgle is the magazine that mums have told us they want: vibrant and positive, sophisticated yet accessible. It delivers everything they need to know about caring for their babies and toddlers – while inspiring them to have fun and to feel and look great in the process."