100% Design continues to showcase creativity and craftsmanship


100% Design saw 27,000 architects, designers, specifiers and members of the public attend the show at Olympia last week. The largest design trade show with a combined visitor spending power of more than £3.5bn ran from 20-23 September as the commercial heart of London Design Festival.

More than 400 exhibitors from across the globe showcased their designs, with many using 100% Design to launch new products to market. Director of Design Brand Pad Home Nik Fulton said, “In what is a busy week in London Design Festival, the show continues to provide a great platform for companies to meet people and showcase products.”

Highlights of the show included a new collection for Gufram from star British designer Michael Young, who when opening the show called 100% Design “one of the most interesting design events both in London and worldwide.” Another highlight was Steuart Padwick's HaHa chairs, 2D versions of the classic Victorian Balloon Back Chair with a colour palette taken from Tintin comics. Baines & Fricker and first time exhibitor Wilful Ink brought similar exuberance with their surface pattern products.

Deign London, a showcase of the very best in high qualsity design, detail and craftsmanship, returned to Olympia for the second time as part of Media 10's international design showcase that includes Design Shanghai and Design Joburg. 

Daren Newton, Event Director at Media 10, comments “There was an intense creative buzz about the show this year, and we were really pleased with the mix of brands across the board. The Interiors section in particular looked the best I’ve seen it in years and the feedback we’ve had so far is that the quality of visitors was high and with a focus on project specification.”

100% Design returns to London Olympia from 19 - 22 September 2018.


Visit 100% Design

19 – 22 September 2018
London Olympia

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