MovieDirector MatthewVaughn and British Counsul General in China John Edwards BestOfBritish Shanghai Media10 Website copy

 TheVillageGreen British Performances BestOfBritish Media10 Website copy

 BestOfBritish Catwalk Media10 Website

Peacock Alley Tea Willard InterContinental TheTeaCreamPavilion BestOfBritish Media10 Website copy

Media 10 brings luxury British brands to Shanghai in premier event this week.


The best of British lifestyle, culture and innovation is en route to Shanghai this week for the launch Best of British, a Media 10 event.

A four-day premier show will exhibit heritage and excellence at the Shanghai Exhibition Centre, supported by the British Consulate-General Shanghai, the Department of International Trade and the GREAT Campaign.

Considered the biggest showcase of British brands in China, it is set to reach over 50 thousand high-end consumers and more than 5 thousand key trade contacts from across the country, who will be able to explore dedicated sections: Home & Interiors, Food & Drink, Education & Lifestyle, Fashion & Style, Travel & Tourism, and Modern Britain. Some of the highlights include:

Luxury and heritage brands
Visitor will find a unique selection of iconic British brands such as Rolls Royce, Mini, Andrew Martin, Kelly Hoppen, Fulton, Chester Barrie, Thomas Cook and Brompton Bikes, to name just a few.

Additionally, exclusive partnerships with British Airways, Royal Mail and Universal Music will offer multiple benefits for consumers and trade business.

Best of British is bringing a series of cool, contemporary and inspirational activities in accurate representation of the best of British lifestyle across the Shanghai Exhibition Centre. Features include The Plough at Cadsden Pub, the Quintessential Catwalk, Bespoke Britain Private Members Club, and the Cream Tea Pavilion.

Celebrities and illustrious guests
Notorious names from lifestyle and the entertainment industries are attending, with live performances from artists exclusively assigned thanks to the partnership with Universal Music UK.

Also in the arts, Hollywood Producer and Director Matthew Vaughn (top picture) was the latest to join. The acclaimed director of feature movie Kingsman met John Edwards – The British Consul-General in China to discuss the Best of British event ahead of this week’s launch.

Commenting on the partnership with Media 10, Edwards said: “The British Consulate-General Shanghai, the Department for International Trade and the GREAT Campaign are delighted to be supporting Best of British – the biggest ever showcase of British brands in China.

It provides the perfect platform for UK brands across a range of sectors to connect with consumers and trade buyers in China. From education to retail and food, Best of British will showcase the best in innovation and excellence from the UK.

So, whether you want to sample award-winning gin at the Taste of Britain GREAT Food Theatre or experience the best in UK fashion, come and join us at Best of British!”

Boasting a portfolio of 30 live events and 13 publications, Essex-based Media 10 is one of the most influential events and media companies in the UK; and  recently acknowledged on the annual report “1000 Companies to Inspire Britain” by the London Stock Exchange GroupThe company has expanded to China delivering Design Shanghai – the preeminent design event in Asia. A true champion of British culture and produce, in addition to Best of British, Media 10 is introducing the Ideal Home Show to China, backed by the 45-strong team in the company’s China offices.

Commenting on the launch, Lee Newton, Media 10 CEO said: “I believe this is the right time for the UK to establish strong relationships in China. I am very pleased we are supporting great British brands to enter Shanghai, facilitating their connection with the right consumer market and to confidently become global.  I am delighted that Media 10 will be supporting prime British craftsmanship, enterprise and innovations.


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