12gurgle abc Gurgle Magazine Posts Impressive ABC performance

Gurgle magazine recorded an ABC of 31,462 representing a 38% period on period increase. The bi monthly parenting title, launched by Media 10 in May 2011, is already the second top selling parenting magazine after only 4 published issues!! All other parenting titles, including Mother & Baby and Prima Baby, experienced significant ABC decreases.

Gurgle was initially launched exclusively into all Mothercare and Early Learning Centre stores as part of a joint partnership. Mark Kenton, Marketing Manager, said' following a very successful launch the retail distribution footprint has increased dramatically with all the major retail multiple groups now stocking the magazine. There has been a real buzz around the magazine in the trade and a great consumer reaction which is reflected in our impressive ABC performance'.

Scarlett Brady, Editor, commented' We've discovered a gap in the market for a modern mother and baby magazine that looks and reads like a stylish glossy. The magazine delivers everything a mum needs to know about caring for their babies and toddlers, while inspiring them to have fun, feel fab and look fit in the process'.