4Gurgle magazine copy Gurgle magazine recorded an ABC of 31,969 representing a 40% year on year increase, and outperformed the entire Parenting sector by 42%!!

In comparison, all other Parenting magazines posted significant year on year ABC decreases:

Mother & Baby -14%

Prima Baby -19%

Pregnancy & Birth -38%

Practical Parenting -6%

Mark Kenton, Marketing Manager, said' Our impressive ABC performance is a testament to the hard work and dedication shown by the team since the launch over a year ago. What is truly impressive is that we are already the second top selling parenting magazine on the market, with Mother & Baby selling just a handful more copies on the newsstand than us, we are in great position to take the top spot from Mother and Baby'.

Scarlett Brady, Editor, commented' Gurgle is the magazine that mums have told us they want. It delivers everything they need to know about caring for their babies and toddlers, while inspiring them to have fun, feel fab and look fit in the process. The team are absolutely delighted with our ABC performance and reflects that Gurgle offers something different from other parenting magazines on the market

Mark Kenton

Marketing Manager Consumer Magazines Division