ABC figures: outstanding performance from Media 10’s consumer titles
Good Homes, Gurgle and Grand Designs outperformed competition and kept solid circulation growth.
The latest ABC* release for June - December 2017 period showed a sustained growth for Media 10’s consumer magazines.
Positioned in the mainstream sector of the home interest market, Good Homes magazine, delivered a rock solid performance with a total ABC of 46,365, an increase of 0.4% year-on-year and outperforming its two main competitors, Ideal Home and House Beautiful by some considerable margin, down (6%) and (8%) year-on-year respectively – a fantastic achievement in a competitive market and only one of four magazines in the entire homes market to show a year-on-year increase. Alongside the monthly edition, Good Homes brand extension Good Homes Ultimate Christmas posted an ABC of 37,732, up a very healthy 6% year-on-year. Under editor Karen Walker, Good Homes further extended its brand profile by taking advantage of Media 10’s award-winning Ideal Home Show, showcasing 6 stunning room sets to give readers face-to-face inspiration.
Meanwhile in the same market, Grand Designs Magazine at 28,539 held flat year-on-year but climbed a very impressive 5.0% period-on-period and maintaining its market-leading position over Home Building & Renovating, which was down (7%) year-on-year. Under the new editorship of Karen Stylianides, Grand Designs will continue to go from strength to strength as we start to implement further editorial developments in the coming months and take advantage of reaching new audiences in the premium DIY sector through exposure at Media 10’s Grand Designs Live event.
Elsewhere in the Parenting Sector, Gurgle magazine posted an annual January to December ABC of 17,005. Whilst marginally down (0.7%) year-on-year Gurgle significantly outperformed direct competitor Mother and Baby which was down (30.0%) year-on-year and making it the new market leading title in this sector. Following extensive consumer focused research editor Scarlett Brady will be revealing a major re-design in the spring to help drive copy sales growth and retail sales value even further.
Commenting on the latest set of ABC result Publishing Director Yvonne Ramsden says: "With two of our three consumer titles showing ABC growth, and one taking over market leadership, this has been a period of transformation for the Media10 portfolio as our editors have rejuvenated and invigorated our already strong brands. We have driven print sales through a customer focused strategy at both retail and through subscriptions as well as showing strong growth in digital subscriptions as consumers look to access their favourite brands across all platforms. We enter 2018 with our magazines in sparkling form, outperforming our competitors by a significant margin. The focus is now on increasing copy sales still further and continuing to drive retail revenue”.
*The Audit Bureau of Circulation (ABC) is owned by the media industry; and independently verifies and reports on media performance.