Best of British 2018: A showcase of British Luxury Lifestyle
Best of British is China’s largest ever showcase of British excellence.
The show is supported by the British Consulate-General Shanghai, the Department for International Trade and the British Council.
This last October 2018, nearly 300 brands covering British fashion, design, travel, education, technology, innovation, food & beverages filled 12,000 square meters of the Shanghai Exhibition Centre. A total of 28,385 visitors attended the exhibition, including 5,448 trade buyers and 5,474 VIP guests, a record number of visitors compared to the event’s 2017 debut.
Well-known British brands in China joined the show such as McLaren, Bentley, Ted Baker, Daks London, Hackett, and Dewar’s Whisky. Emblematic British institutions new to China were also present such as Liberty London, House of Garrard, Holland & Sherry, Pepe Jeans London, Designers Guild, Royal Crown Derby Ceramics and more. The exhibition also hosted an array of interactive activities and cultural highlights including 30 fashion shows with designers from London Fashion Week such as House of Holland & Oliver Spencer along with many prestigious high street brands.
Well known Chefs showed off their skills at the Taste of Britain Theatre, and Wimbledon Tennis Championships gave visitors a taste of British tennis heritage. Screenings of critically-acclaimed British films and musicals added cultural excellence to this world class l festival with the Phantom of the Opera, Macbeth presented by the Royal Shakespeare Company, Alice’s Adventures in Wonderland from the Royal Opera House & Royal Ballet, plus award winning films from the China-UK Film Festival. Over 40 live performances included Stomp!, classic Ballet and leading lady Li-Tong Hsu topped things off with performances from the Andrew Lloyd Webber musical Tell Me on a Sunday, coming soon to Shanghai.
All in all the show was a great day out for both the B2B community and Chinese high society, who basked in this abundant celebration of Britishness. More information www.thebestofbritishshow.com