Design Joburg: an all-round success for the second year running
Design Joburg featuring Rooms on View 2018 leaves visitors awed by record standards set in the local décor and design exhibition space
For its second year running, Media 10’s Design Joburg, featuring Rooms on View was an all-round success. Held in the city’s centrally located Sandton Convention Centre, the show saw 10 000 visitors through its doors over the three day period.
“Only 2 years in and Media 10 is thrilled with what has once again been hailed as Africa's leading décor and design show. Visitors and exhibitors alike were wowed by calibre of brands as well as leading designers and architects showcasing the latest trends at the show. With the standard of exhibits topping last year’s show, this exhibition has proven to be of international quality and we couldn’t be prouder,“ says Sandra Barrow, Show Director.
One of the biggest developments this year was the news that Andrea Kleinloog and Megan Hesse, second time curators of the show, are handing the baton to Greg Gamble and Philippe van der Merwe of Tonic Design. Aware of Tonic’s contribution to design in SA, Andrea and Megan look forward to the direction Tonic will take with Design Joburg.
As a signature initiative of Design Joburg, our CoLabs were once again the draw card that brought the masses to the show, resulting in much social media hype. Teaming up with a number of the country’s leading brand names, this year’s headline acts included Form Interior’s Erica Schalkwyk, Tristan du Plessis, Donald Nxumalo, Heather Boting, JVR’s Joe van Rooyen with Mavromac & Gatehouse, Liam Mooney, Design Dreams International’s Buzwe Mabuza, Blacksmith Interior Inspiration and Design Partnership.
Fired Earth’s partnership with the show’s CoLab features saw the creation of about a dozen new paint colours in collaboration with the participating designers that impressed visitors with its spectrum of usable colours.
Some of the show’s highlights this year included the new Retail Corridor, a bonus for those who wanted to purchase some of the fantastic design items at the show and Front Row, an exhibition that threw light onto some of the top new local and international designs in seating and side tables. Whilst Heather Boting’s table displays, appropriately entitled Banquet, gave visitors some serious table setting aspirations.
Curated by Shaun Gaylard, Architect’s Gallery was another successful new feature, highlighting a selection of impressive completed works by the country’s leading architects including SAOTO and Boogertman & Partners. The show’s novel architectural element proved to be popular with industry leaders and visitors who lingered to admire the various projects which featured both in print and in spectacular model form.
This year’s food and beverage scene was a hive of activity. CoLab, Marble Restaurant’s pop-up, was abuzz with visitors who had a selection of fresh and inspired salad pots, filled baguettes and on trend cocktails to choose from. Thoughtfully designed at the hands of Oniroco’s Irene Kyriacou, the swish bar and café was welcomed as a comfortable spot to refuel and recharge in high style.
Thanks to the HK Studio team, the Hendricks Gin Bar presented yet another bar option for discerning visitors, fusing Ardmore’s wild, animal-centric designs with the herbal infused notes of Hendrick’s Gin.
So impressive were some of the Rooms on View stands at the show that they too pulled droves of cell phone snapping visitors. Who can forget Porcelanosa’s remarkably deceptive wood-look wall tiles or Belgotex’ architecturally strong stand with their plush candy pink carpeting lining floors and walls? Kohler’s ambitious partnership with three of SA’s leading young design luminaries was genius, with each of them designing their own bathroom.
Mavromac & Gatehouse’s presentation with architect Joe can Rooyen took visitors on a style journey, making them forget they were in a convention centre, whilst Black Fabrics’ alluring stand wowed with swathes of fabric in bursts of colour. Lastly, Tonic’s colour rich, generously decorated room set proved that they’re worthy recipients of the Design Joburg directorship role.
With the standard of design increasing and the pull to Design Joburg becoming an unstoppable force visitors and potential exhibitors are keenly awaiting 2019’s offering.