The Cake & Bake Show celebrates record rise in seventh show-stopping year

The Cake & Bake Show had another record-breaking event with crowds of visitors flocking to ExCel London for the 8th year.

Each year, The Cake & Bake Show proves to be a popular date in the calendar delivering the ultimate experience for baking enthusiasts, offering interactive workshops, a host of respected bakers and specially curated content attracting record high visitor numbers with over 30,000 attending over the three days.

Benefiting from the footfall stream, Salter Scales celebrated a hugely successful third year exhibiting at The Cake & Bake Show. “The Cake & Bake Show is the perfect platform as we get the opportunity to promote the Salter brand to dedicated, skilled and talented bakers face-to-face. We take our hero innovative products to demonstrate and sell. We were busy every day, and sold out of some of our key lines. We are always blown away by the talent, skill and time bakers demonstrate in the cake competition, and support their efforts by contributing to the prize bundle. This year’s winner was very pleased with their special limited edition print scale bundle of Gingerbread themed goodies. We had the highest sales and busiest show yet, and we will be exhibiting again at The Cake & Bake Show in 2020”. Cedric Barnsby, Salter Scales, Marketing Manager Housewares & Personal Care

An impressive array of big name brands, skill classes and baking markets greeted guests alongside some of the most formidable celebrity names in the baking world; Candice Brown, Rosemary Shrager, Eric Lanlard, Katie Davies, Briony May Williams, Karen Wright, Molly Robins, Andrew Thwaite, Selasi Gbormittah and Paul Jagger who all cooked up a storm on the Cake & Bake Stage . And, proving to be the staple ingredient for the show’s success, the eclectic display of illusion cakes – including this year’s impressive Boris Johnson installation crafted by internet sensation Rosie Cake Diva – pulled in the crowds to make international and national headlines.

Other interactive brand activations included Le Cordon Bleu who celebrated a series of sold-out baking master classes and Donut Times Donut Academy who offered workshops in mastering the art of decorating.

Despina Avraam, Event Show Manager, added, "The Cake & Bake Show proved to be yet another really busy show welcoming tens of thousands of quality visitors. It was really clear that the commercial viability of brand activation at the show delivered once again on a multitude of levels for all exhibiting and sponsoring. It is great to see companies taking advantage of the many opportunities available to amplify their proposition through such a targeted and distinct audience we attract. The show caters to all, whether a home baker or sugar artist. It has everything from shopping, to celebrity demonstrations and hands-on activities with talented chefs! We continue to keep all those involved and all our visitors extremely happy with the success and outcome of the show".

The next edition of The Cake & Bake Show will take place at ExCel London on 2nd - 4th October 2020 – visit the website here to buy tickets or exhibit.